I was recently watching a golf tournament during which there were several commercials for golf ball manufacturers. The dominant theme of the commercials was that each manufacturer had "The Longest Ball", unfortunately the "Longest Ball" isn't necessarily the best ball for you.
Just like the rest of your golf equipment, the golf ball is a very personal part of your game which needs to be choosen with care to help you get the most out of your game.
Step 1: The Candidates
Start your evaluation process by choosing 3 balls that interest you and purchase a 3-ball pack of each one.
Step 2: Putting
Head to the putting green. Putting makes up approximately 43% of the game of golf and putting is about feel. Putt with each type of ball from various distances on the green and rate them best to worst according to how they feel to you.
Step 3: The Green Complex
Now move back to the areas surrounding the green where you can hit short chips and pitches. Spend plenty of time hitting chips and pitches from all around the green complex then rate the balls according to feel and how they react on the green. Whether you prefer a ball that stops quickly or rolls is your personal preference which is an important factor in the selection process.
Step 4: Wedges
Next in the process is hitting wedges from 30 to 100 yards. Once again you are looking for how the ball reacts when it lands on the green and what you would like the ball to do when it lands on the green (besides go in the hole). Which ball gives you the most consistent distance control is a big factor when rating the balls at this stage of the game.
Step 5: Irons
Now repeat Step 4 but this time hitting a variety of irons from a variety of distances then rate each ball according to its performance.
Step 6: Driving the ball
The final step in the evaluation process is hitting Tee Shots with your Driver. What you will be rating each ball for is both distance and accuracy.
Step 7: The Selection
Now that you have completed the evaluation process it is time to select your ball. During your selection it is important to consider ALL the data you have gathered to make an objective decision. If you get down to 2 balls with which you feel comfortable then that is the time distance becomes a determining factor.
There is an long standing marketing philosophy that many companies still use "Sell the sizzle not the steak". When it comes to golf balls I want you to buy the best steak for you.